By honing down on exactly what you offer or what your value-add is, you’re more likely to drive quality traffic to your website by getting in front of the audience that is actually searching for what you’re offering. The difference between a keyword that contains 1-2 words and a keyword phrase that contains 3-5 words is that the keyword phrases are much more specific. Here’s a chart giving examples that further explain the difference. If you’re reading this then you’re most likely in the earlier stages of your keyword research and competitor analysis journey, so focus on keyword phrases rather than just broad terms. Throughout this article, the interface that you’ll see is from SEMrush However, regardless of the tool that you choose, they’ll each help you get the job done and ultimately change the way that you think and make decisions for content creation.īest practice is to start building out a list of keywords within an excel sheet that you’d like to target. Whenever asked which tools work the best, there are three main players that come to mind first.Įach have their own value-adds, but this article does a great job of breaking down each product and what they bring to the table. A great tool improves the way you think.” – Jeff Duntemann Tools That Will Perform Keyword Research and Competitor Analysis We’re now in a digital era, so let’s get started. If you’re looking for a one-time project, then this task isn’t for you This tactic, like many other tactics in business requires continuous monitoring and enhancements based on what your data is telling you. How to start putting your content strategy to work.Steps on how to get started on your research.Tools that you can use to perform this analysis.By effectively leveraging keyword research and competitor analysis, you’ll start to gain a better understanding of what your audience is searching for, what is working for your competitors, and how you can provide greater value when compared to your competitors. Organizations often find themselves at a loss of where to begin when it comes to their content creation strategy.
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